The subject of this analysis is a marketing model for a physical product based on the use of influencer marketing combined with the environment of the game Minecraft. Online creators promote branded toys containing candy, widely available in retail sale, including in popular discount store chains. The campaign also involves creating and making available within Minecraft virtual counterparts of the promoted products, which function, inter alia, on servers, on maps and through game modifications.
The Legal Environment and Practical Aspects of Dual-Use Technology – the Ukrainian Conflict as a Lens on the Development of EU Regulation and the Polish Jurisdiction – Expanded Edition – Legal status as at 25 August 2026
Authors: attorney-at-law (radca prawny) K. Jakub Gładkowski (corporate practice, court and regulatory representation), attorney-at-law (radca prawny) Małgorzata Kiełtyka (M&A, high-technology and highly regulated sectors) – KG Legal Kiełtyka Gładkowski Spółka Partnerska Kancelaria Radców Prawnych; iSTART1 programme.
This material is of a popular-science and informational nature. It does not constitute legal advice or a binding opinion. Before citing any specific provision, the current consolidated version in EUR-Lex and the current entry in the Polish Journal of Laws (Dziennik Ustaw) should be verified in each case.
The development of the Polish investment support system began in the mid-1990s, when Special Economic Zones (hereinafter referred to as SEZs) were established under the Act of 20 October 1994. According to Article 2 of this Act, the system was limited solely to designated, uninhabited areas of the territory of the Republic of Poland, where business activity could be conducted on preferential terms. However, a real breakthrough in this approach occurred in 2018 with the entry into force of the Act on Supporting New Investments. This introduced a completely new model – the support system was no longer limited to closed sectors. The resulting Polish Investment Zone effectively recognized the entire territory of Poland as a single large area where entrepreneurs could apply for aid for new projects. The primary support tool in both regimes remained the income tax exemption. In this respect, the Acts refer directly to the Corporate Income Tax Act of 15 February 1992 (CIT Act) – and in particular to Article 17, paragraph 1, item 34 (regarding exemptions within SEZs) and Article 17, paragraph 1, item 34a (regarding new investments within PSIs). We are currently at a key, transitional moment in this evolution. The historical SEZ system has a strictly defined expiry date – it will expire irrevocably at the end of 2026, giving way only to new regulations. This study outlines the framework for this transformation, from the zones being phased out to the current challenges and simplifications in the investment support system.
