Can an AI influencer be held legally accountable? Not directly — but the businesses and creators behind them certainly can.
As AI-generated personas become a powerful tool in marketing, they also raise important legal questions around transparency, advertising disclosures, GDPR compliance, copyright, and the new obligations introduced by the EU AI Act. In my latest article, I explore who bears responsibility for AI influencers, what regulatory requirements apply, and which legal risks companies should address before launching virtual brand ambassadors.
If your business is using AI to engage consumers, this is a topic you cannot afford to ignore.
Resignation from the management board of a limited liability company is permissible at any time, regardless of the term of office. Therefore, a sole management board member is not obligated to serve until the end of their term and may terminate their position earlier either through their own resignation or through dismissal by the relevant body. Each of these options leads to the expiry of their mandate, but they differ significantly in terms of procedure and practical consequences.
We recently advised a Polish medtech company developing an innovative artificial intelligence-powered Software as a Medical Device (SaMD) designed to support early detection of cardiovascular disease based on standard electrocardiogram (ECG) recordings.
The client is developing software that performs automated analysis of resting ECG data and generates additional diagnostic insights for physicians. While the patient experience remains identical to a standard ECG examination, the software applies advanced signal processing and AI-driven analytics to extract significantly more information from the underlying electrical activity of the heart. The current version is intended for use in clinical settings, while a next-generation solution is being developed for home use, enabling remote screening and telemedicine-based monitoring.
Labor law is a key area of the legal system, directly impacting the professional and social situation of millions of employees and employers. Dynamic changes in the labor market, technological progress, and economic conditions necessitate adapting legal regulations to new realities. Recently, we have observed increased legislative activity in this area, not only in Poland but also in the EU. The Labor Code is amended almost annually. This year, 2026 will be no different. This time, however, the amendments will affect a very large portion of society and will address issues such as seniority, salary transparency, recruitment neutrality, and even the gender pay gap. Therefore, for context, it is worth reviewing the new regulations that entered into force at the end of 2025, and then moving on to those that await us this year. At the end of this article, we will also highlight possible legal changes that have been announced for a long time. Their implementation is highly probable and could bring significant changes. Therefore, it is worth being aware of them.
The supervisory board is one of the key bodies of a company, performing the function of constant oversight of the company’s activities in all areas of its operation. Its constitutional position is established as a separate body from the management board, deprived of the authority to manage the company’s affairs, but equipped with control instruments aimed at protecting the interests of the company and its shareholders. This structure is based on a clear separation of decision-making and supervisory functions, which, at least at the normative level, is intended to ensure the proper functioning of corporate governance mechanisms. However, business practice and extensive case law demonstrate that the boundaries between the powers of the supervisory board and the management board are not always clear. In particular, disputes focus on the scope of the supervisory board’s interference in the company’s day-to-day operations, the nature and effects of its resolutions, its communication relations with the management board, and the legal consequences of exceeding its authority. These issues most often arise in the context of the civil liability of supervisory board members and the assessment of the legality of their actions under the provisions of the Commercial Companies Code. The purpose of this article is to present selected issues related to the functioning of the supervisory board in companies against the background of court case law. This analysis focuses in particular on the liability of supervisory board members for damages, conflicts of authority with the management board, the risk of violating the law while performing supervisory functions, and formal issues related to the composition and operation of company bodies. This approach allows us to present the supervisory board not only as a formal control body, but also as an entity that actually contributes to shaping the company’s legal situation and bears the consequences of its actions or omissions.
