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Faking reviews in e-commerce – analysis of new legal regulations, algorithmic mechanisms and market practices in the e-commerce sector

Publication date: July 10, 2026

The phenomenon of fake reviews in the digital space has evolved from a marginal image issue to a central focus of market supervision authorities and EU legislators. The contemporary ontology of this phenomenon extends beyond primitive content fabrication to encompass any form of communication that, by distorting the actual consumer experience, misleads the recipient, directly influencing their decision-making process. Legally, a fake review is considered not only a completely false message, but also one that, by omitting important facts or manipulating context, creates a false impression of the quality of a product or the reliability of a seller. This practice is classified as unfair commercial activity if its nature causes or is likely to cause the average consumer to make a transactional decision they would not otherwise make, thus violating the fundamental principles of fair dealing.

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NOTE – EU Cloud and AI Development Act (CADA) projectand the concept of the sovereign cloud in the European Union’s digital policy

Publication date: July 10, 2026

I. Introduction

On June 3, 2026, the European Commission adopted a proposal for the Cloud and AI Development Act (hereinafter: CADA or the draft), which is the centerpiece of the broader European Technological Sovereignty Package. This draft seeks to translate the political concept of digital sovereignty into binding legal standards governing public procurement, the certification of cloud computing providers, and artificial intelligence infrastructure.

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CLIENT ALERT Dietary supplements market in PolandAmendments to food safety regulations | May 2026

Publication date: July 07, 2026

The draft Act of April 13, 2026, amending the Act on Food and Nutrition Safety will enter into force six months after its publication. The new regulations primarily impact producers, importers, distributors, and sellers of dietary supplements – both in traditional and online channels. Below, we present the real changes to your business.

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A Major Milestone for KG Legal’s Data, AI & Cybersecurity Practice: Exclusive Poland Contribution to OneTrust DataGuidance

Publication date: July 07, 2026

We are delighted to share an important milestone in the continued development of KG Legal’s Data, AI & Cybersecurity Desk.

It has been a great honour to serve as the exclusive expert contributors for Poland to the OneTrust DataGuidance Privacy Overview – Poland, one of the world’s leading professional legal compliance resources relied upon by in-house counsel, privacy professionals, compliance officers, multinational organisations and technology companies operating across multiple jurisdictions.

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KG Legal Expands Its Expert Presence in Dziennik Gazeta Prawna – A New Milestone in Our Thought Leadership Journey

Publication date: July 07, 2026

At KG Legal KIELTYKA GLADKOWSKI, we have always believed that the role of a modern law firm extends well beyond providing legal advice. It also means actively contributing to the development of legal thought, sharing practical experience and helping businesses navigate an increasingly complex legal and regulatory environment. We are therefore delighted to announce an important milestone in the continued growth of our firm’s expert profile – our legal analyses are now being published on a regular basis in Dziennik Gazeta Prawna, one of Poland’s most respected and influential legal and business publications.

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