Cracow’s investment potential

The newest Business Center in Krakow

In recent years, Cracow has been very popular in terms of investment. It ranked third in the Business Environment Assessment Study (BEAS) 2021. Various factors were taken into account during the evaluation, such as educational potential, employment potential, location or business potential.

What the Business Environment Assessment Study (BEAS 2021) presents?

The Business Environment Assessment Study (BEAS 2021) is a research cycle conducted by Antal – company specialising in HR consultancy and Cushman & Wakefield – real estate experts. In 2021, the third edition of the cycle took place. As part of this cycle, a report entitled Investment potential of Cracow was prepared and presented on Tuesday, October 19, 2021. Thanks to the conducted research we can find out what are the current trends in economic development on the Polish market.

In the face of the pandemic and the economic crisis, the subject of investment has become much more complicated. According to experts, currently the key to investments will be the optimization of costs while increasing the efficiency of operations, also in the case of remote working.

What are the factors that influence investing in Cracow

The report lists the following factors for investment incentives: infrastructure, educational potential, employment potential, business potential, public administration support, office space, evaluation of the location as a place to live. It mentions also cost of living and the level of wages.

Of the above-mentioned factors, the following can boast a high rating:

  • educational potential (7.9)
  • location rating as a place to live (7.1)
  • business potential (7.0)

Investment potential in Poland


America’s Seed Fund National Science Foundation – Possibilities of obtaining foreign seed capital for Polish technology start-ups

What is seed capital?

Seed capital funds handle with financial support for enterprises at an early stage of development or newly created enterprises (start-ups). This is due to the fact that novice entrepreneurs, when starting their adventure with business, have limited resources to implement innovative ideas – one may even be tempted to say that the only capital is their project. The aforementioned funds not only make their resources available, but also offer substantive support, e.g. in the field of introducing the product to the market. In return, investors receive shares in this company, the purpose of which is to commercialize a new product or service.

How to get seed capital effectively?

Obtaining this type of financing is not an easy operation, as evidenced by strong statistics – on average 6 out of 10 entrepreneurs fail, despite the initial enthusiasm of investors and the vision of earning much more money. Putting aside such pessimistic statistics, a person looking for the attention of business people, should first have a solid and substantive business plan that will contain the most accurate descriptions of his vision, along with ideas for development after receiving funding. When this key condition is met, the stage of negotiations with potential investors takes place. They are aimed at defining the structure, financing conditions and its costs. The entirety of this long and complicated project ends with the signing of an investment agreement.


Measuring Brand Equity, Polish legal regulations and the World’s Most Valuable Brands

The term “brand” is sometimes defined in different ways. Generally speaking, however, it is a name, a symbol, a graphic sign or a combination of these created in order to distinguish a given product or service from other competing goods. A brand is a set of functional elements that help build a customer base and enable the brand owner to achieve market leadership. A brand may consist of a name which is the verbal part and a non-verbal part, i.e. any symbol, logo. A brand or part of a brand under legal protection becomes a trademark.[1]

What is a trade mark and what is its purpose?

A trademark can be any sign capable of distinguishing the goods or services of individual entrepreneurs. Pursuant to Article 120 of the Polish Industrial Property Law Act, a trademark can be a word or a phrase as well as a drawing, an ornament or a colour composition. Trademarks are used in business transactions. In other words, an entrepreneur uses its trademark in trade with a consumer or another entrepreneur to identify its products or services. A trademark is therefore a sign that distinguishes enterprise from other enterprises of the same kind that have a similar offer.[2] 


Summit of EU and US representatives and its impact on the legal environment in Tech sector

September 29, 2021

On 29 September 2021 there was held the EU-US Trade and Technology Council (TTC). The meeting was co-chaired by European Commission Executive Vice President Valdis Dombrovskis, US Secretary of State Antony Blinken, US Secretary of Commerce Gina Raimondo and US Trade Representative Katherine Tai. 

What was the purpose of the summit?

The European Union and the United States reaffirm the TTC’s objectives to: coordinate approaches to key global technology, economic, and trade issues; and to deepen transatlantic trade and economic relations, basing policies on shared democratic values. The main manifesto of the meeting was to support the continued growth of the EU-US technology, economic and trade relationship and cooperation in addressing global challenges; collaboration to promote shared economic growth that benefits workers on both sides of the Atlantic, grow the transatlantic trade and investment relationship, fight the climate crisis, protect the environment, promote workers’ rights, combat child and forced labour, expand resilient and sustainable supply chains, and expand cooperation on critical and emerging technologies.



What should tax transparency and reporting consist of?

On 1 June 2021, the Council of the EU reached an agreement with the EU Parliament on public reporting by Member State. The agreement was based on the proposal for a Directive of the European Parliament and of the Council amending Directive 2013/34/EU as regards disclosure of information on income tax of 13 January 2021(2016/0107(COD)). The proposal extended its scope to the largest domestic traders, i.e. international traders or those whose total annual income for the last two financial years exceeds €750 million, thus obliging them to file tax reports on their activities. The €750 million is subject to conversion into national currency for countries that have not adopted the euro as their national currency. According to the proposal, these entities will be obliged to publish and make available (also on the Internet) information about the income tax they pay. Moreover, entrepreneurs will be obliged to submit a reporting report in which they will publish information such as the company name, type of business activity, number of full-time employees, the amount of income tax and the actually accumulated tax, as well as the accumulated income. The list of required data is specified in detail in Article 48c of the proposal, in order to establish indisputable and uniform rules for obliged entities. It is required that the information is exhaustive and not intended to omit material facts. The entrepreneur is entitled to defer certain information for a period not exceeding 5 years, however, he must substantiate the reasons for his action – the motivation may be the desire not to disclose certain information about his activity for fear of competition.

The foundations of the agreement; previous regulation of the issue