KG LEGAL Kiełtyka Gładkowski TMT team is participating in The Advertising & Media Summit: The Great Consumer Reset. The event will focus on how consumer engagement and experiences evolve in a post-pandemic world. This latest Accelerate event from CDX will bring together leaders from advertising, media and entertainment, brands, technology, academia, and consumer research. Global consumers have had a full year to modify their behaviors, form new or modified habits for shopping, media consumption, and brand engagement.
During the Summit the participants will explore the following topics and more:
What is the future of advertising and its effectiveness in an increasingly mobile and streaming-dominant world?
How will the brand and consumer relationship evolve in a post-pandemic world? What values and core traits will define consumers across different demographics?
What does the latest research show about the readiness of the consumer to emerge from the pandemic shadows? Where have they started to spend? Where do they want to spend?
How have consumers’ habits been changed over the last year? What’s different for shopping/commerce, media consumption, platform preferences/adoption, evolved brand preferences attributes, or travel?
How should we understand the rapidly evolving media and entertainment landscape? Media consumption habits are changing, new media platforms are emerging, and the role of social media is in flux for many reasons.
What is the future of consumer experiences? Will consumers immediately flock back to large-scale events such as concerts, professional and college sports? Or will the consumer look for smaller, more niche and/or virtual entertainment experiences?
Some of the Speakers will include:
Shannon Watkins | SVP, Brand & Creative Services, Aflac
Richard Guest, Vice President, Head of Marketing Communications – North America at Burger King
Ira Rubenstein | Chief Digital & Marketing Officer, PBS
Rita McGrath | Author & Distinguished Professor, Columbia Business School
Dave Morgan | Founder & CEO, Simulmedia
Joshua Lowcock | EVP & Chief Digital & Brand Safety Officer, UM
Chelsea Jenkins | Director, Cultural & Inclusive Marketing, Kellogg’s
Frank Amorese | Senior Director, Media & Head of Brand Studio, Heineken USA
Sara Tresch | SVP, Digital Transformation & User Experience, Charles Schwab
Mark Mahaney | Sr Managing Director, Head of Internet Research, Evercore ISI
Phil Lynch | CEO, Media, Manchester United
Michael Smith | CMO, NPR
JiYoung Kim | Chief Digital Officer, Carat
Aki Spicer | Chief Strategy Officer, Leo Burnett
Jack Myers | Founder MediaVillage & AdvancingDiversity.org
Mark Taylor | Global Practice Lead, Digital Experience, Cognizant
Cathy Hackl | Chief Metaverse Officer, Futures Intelligence Group
Robert Tas | Chief Growth Officer, 1-800-FLOWERS.COM, Inc.
Phil Easter | Head of Emerging Technology, American Airlines
Paul Woolmington | CEO, Canvas Worldwide
Kevin MacFarland | Managing Director, Digital Platforms + User Experience, American Airlines
Peter Blacker | Chief Commercial Officer & Head of DTC, Telemundo Enterprises
Timoni West | VP, Augmented & Virtual Reality, Unity
David Kirkpatrick, Founder and Editor-in-Chief at Techonomy Media
Drew Ianni, Founder and General Manager DX Daily
Chick Foxgrover | EVP, Technology & Innovation, The 4As