Publication date: September 07, 2026

1. Factual background

The subject of this analysis is a marketing model for a physical product based on the use of influencer marketing combined with the environment of the game Minecraft. Online creators promote branded toys containing candy, widely available in retail sale, including in popular discount store chains. The campaign also involves creating and making available within Minecraft virtual counterparts of the promoted products, which function, inter alia, on servers, on maps and through game modifications.

More

Publication date: May 05, 2026

With the development of technology, in the age of digital innovation, increasing emphasis is being placed on the so-called token model, which provides a portion of employee compensation. This model involves companies paying a specific portion of an employee’s earnings in the form of utility tokens, which are digital units of value created using blockchain technology — the same technology used for cryptocurrencies. These tokens constitute a form of barter that can be exchanged for loyalty points, various benefits (training on specific topics, language courses, etc.), bonuses, and specific services or privileges at work. These tokens are stored in a virtual wallet within an app, accessible by each employee. Furthermore, these tokens can sometimes be exchanged for cash, which sometimes raises legal issues, as discussed below.

More