The legal situation of advertisements of pharmacies and pharmacy outlets in Poland – expected changes to liberalize advertisement of pharmacies
Publication date: March 11, 2026
Since January 1, 2012, a complete ban on advertising pharmacies and pharmacy outlets has been in effect in Poland. Information limited to the location of a pharmacy or pharmacy outlet and its opening hours is not considered advertising. Consequently, this ban covers not only advertising the pharmacy itself but also advertising its activities. This regulation was introduced in Article 94a of the Pharmaceutical Law Act.
The justification for banning advertising of pharmacies and pharmacy outlets was the legislature’s assumption that pharmacies play a special role in the public health system, and therefore their operation should not be subject to mechanisms specific to the consumer goods market. It was argued that pharmacy advertising could lead to, among other things, excessive consumption of medicinal products, a weakening of the principles of rational pharmacotherapy, and an undesirable influence of economic factors on patient decisions.
