Publication date: April 29, 2025
Surreptitious advertising is a form of hidden promotion in which the advertising message is incorporated into editorial content, programs or social media posts without any clear indication that they are commercial in nature. When a famous person publishes a photo promoting a product or service for which they receive remuneration, but does not inform about the commercial nature of this content, it is covert advertising. Such practice can mislead the consumer, as they are not aware that the creator’s opinion is not entirely objective and they may be biased due to the fact that they received remuneration for the product review.
In the context of influencer marketing, this refers to a situation in which an influencer promotes products or services without clearly indicating that it is an advertisement, which may mislead recipients as to the nature of the content.
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Publication date: April 29, 2025
The concept of ecodesign
Ecodesign is a concept of designing products in a way that takes into account environmental aspects at all stages of their life cycle – from raw material extraction, through production, use, to disposal or recycling. In a legal context, ecodesign refers to EU regulations regarding design requirements for products placed on the EU market.
The legal basis for ecodesign in the European Union is Regulation (EU) 2024/1781, which replaced the previous regulations contained in Directive 2009/125/EC. The new regulation specifies requirements for products in terms of their energy efficiency, durability, reparability and the use of recycled materials. Despite the lack of a precise definition of this concept, it can be illustrated by describing the functions it performs in the EU legal order.
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Publication date: April 29, 2025
The protection of personal data in clinical trials is one of the most important elements of ensuring the safety and privacy of participants in these trials. Due to the fact that clinical trials involve the processing of particularly sensitive health data, their conduct requires compliance with strict rules and the use of appropriate technical and organizational measures. Anonymization and pseudonymization is a key method for securing such data, and its proper application is important from both a legal and practical perspective.
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Publication date: April 28, 2025
Equal pay for men and women is one of the fundamental pillars of social justice and gender equality policy in the European Union. Despite many years of efforts to eliminate the pay gap, there are still significant differences in the earnings of women and men performing the same work or work of equal value. In response to these challenges, on 10 May 2023, the European Parliament and the Council of the European Union adopted Directive 2023/970, which aims to strengthen the application of the principle of equal pay through pay transparency mechanisms and more effective enforcement of the law.
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Publication date: April 28, 2025
The lawyers of KIELTYKA GLADKOWSKI KG LEGAL participated on 24 April 2025 in the meeting of the Life Science Cluster devoted to investing in life science companies from the perspective of investment funds. The case study was presented by the active investor supporting the development of innovative projects in the area of life science, specializing in investing in startups and young technology companies, especially those operating at the intersection of science, health and new technologies.
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